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Since 2012, MAGIECHEM® develops innovative epoxy, polyaspartic, polyurethane coating solutions. 100% Canadian brand ISO 9001 certified, R&D leader, culture of excellence, global strategic partnerships.
We redefine industry standards.
Since 2012, we develop products that solve real market problems, positioning MAGIECHEM® as the reference, the solution and the performance in the polymer coatings industry.
Years of combined expertise
Proprietary formulations
Quality certification
Countries served
Develop products that solve real market problems and position MAGIECHEM® as the undisputed reference in performance and innovation.
Develop new product lines: UV-resistant epoxy, eco-friendly polyaspartics, isocyanate-free polyurethanes AKUREX™, high-performance concrete MAGIEKRETE™, roofing coatings MAGIEROOF™
Target +500% growth within 5 years, with massive production increase and expansion into US market and new sectors (roofing, concrete, infrastructure)
Become the reference source of solutions in construction, building a reputation based on performance, trust and R&D innovation
The lion embodies strength, power and respect. Universal symbol of leadership and trust, it represents the position MAGIECHEM® aspires to hold in the industry: to be an undisputed reference, feared by competitors and respected by partners.
Just as the lion reigns over its territory, our products dominate through their performance, durability and ability to provide a solution to every problem.
Our success is built on a deeply rooted culture of excellence. MAGIECHEM® redefines standards.
Every formulation validated through demanding research protocols, ensuring flawless reliability and performance
Working hand in hand with suppliers, customers and partners to develop custom solutions adapted to field realities
Every project approached with determination to exceed expectations, push boundaries and create products that redefine standards
100% honest customer feedback. Relentless adjustments and optimizations until unanimous recognition as essential
Wanting to develop a product and bring it to market knowing it could be infinitely more performant is not an option for us. At MAGIECHEM®, everything that comes out of our laboratories is designed to raise industry standards, in terms of durability, investment protection and absolute performance.
MAGIECHEM® is a 100% Canadian brand, positioned as a sustainable, high-performance and eco-responsible reference in polymer coatings, recognized for its performance and innovation.
Our differentiation relies on world-class R&D, an eco-responsible focus and a lasting trust relationship with our customers. We work with our suppliers to develop the necessary resins. When they don't exist, we create them.
We specialize in custom solution development for plants and professionals requiring specific formulations. From A to Z, we develop THE solution and privatize it to offer you a major competitive advantage in both performance and quality. Each project is a unique collaboration aiming for absolute excellence.
Every product is designed as a direct answer to market problems. We work in close collaboration with our partners to provide custom solutions, adapted to the highest technical requirements.
Our success relies on a close-knit multidisciplinary team, where chemists, engineers and partners work together to push industry boundaries.
MAGIECHEM®'s strength lies in its ability to collaborate with the world's leading chemistry and polymer players.
Through these privileged relationships, we gain access to exclusive technologies and have ingredients developed specifically adapted to our needs.
Intra-laboratory R&D partnerships with three major players in chemical industry and research centers.
Our R&D team works in synergy with our partners and laboratories, transforming every challenge into an innovation opportunity.
Our high-tech equipment doesn't create innovation: it supports it. It's our chemistry mastery that designs unique products.
From 2012 to today: a decade of innovation, resilience and exceptional growth.
Products listed below: public catalog only.
Plus marine, military, automotive, roofing, aerospace coatings, private formulations and third-party manufacturing.
Creation of MAGIECHEM® and start of MAGIEFLOOR™ line development. MAGIECHEM® 9461, 9802, 5076 and 835 products are launched and quickly become references still among our most popular today.
Products launched:
Launch of MAGIECHEM® 187, 103, 287, 297, 393 and 9256, significantly expanding the specialized coatings offering.
Products launched:
MAGIEDECK™ systems were strengthened with MAGIECHEM® 293, 294, 295 and 9094 products. Meanwhile, the MAGIEFLOOR™ line was enriched with new coatings such as MAGIECHEM® 805, 163 and 175.
Products launched:
Introduction of MAGIECHEM® 701, 730, 735, 259, 285 and 5087, strengthening expertise in primers and injections.
Products launched:
Development of MAGIECRETE™ cementitious polyurethane line (HP, SL, TC and VG) and market release of MAGIECHEM® 169, 101, 108 and 119 sealers.
Products launched:
Introduction of MAGIECHEM® 142, 153, 309, 450, 506, 516, 9730, 9735 and 9755, with focus on high-performance coatings and novolac chemistry.
Products launched:
Deployment of MAGIECHEM® 501, 524, 800, 811, 9024 and 9028, covering an expanded range of surfaces and conditions.
Products launched:
COVID disrupted the global market and MAGIECHEM® went through a difficult period. We had to reinvent ourselves by developing ALCO-KLEAN, a hydro-alcoholic solution that allowed us to keep the lion's head above water, while sharpening our claws. During this period of resilience, we continued development of our very first ESD system and our iconic MAGIECHEM® 456, which would become a pillar of our MAGIEFLOOR™ line.
💪 COVID-19 Journey
Products launched:
Introduction of MAGIECHEM® LS20, LS40, LS44, 5024, 5028, 6021, 605, 601, 955 and MAGIECHEM® BOOSTER. MAGIECHEM® 955, high-performance polyaspartic, very quickly became the best-seller across Canada.
Products launched:
Acquisition of new site and launch of MAGIECHEM® 350, 355, 807, 100, 142 AG, 1028, 799 as well as MAGIEGLOSS™ Degreaser, Stripper and Regenerator line.
Products launched:
Market launch of MAGIECHEM® 421, 8036, 5144, 209, 321, 535C/D ESD, JETLINE 50 and JETLINE 100 and development of NANOSPARTIQUE™ technology with MAGIECHEM® 808 and 834.
Products launched:
Introduction of MAGIECHEM® 311, 313, 975, 817C/D ESD, 830C/D ESD, 1600, ICP 100 and ICP 150. This year also marked the development of a polyaspartic vapor barrier and polyurethane vapor barrier, expanding our specialized solutions offering. Launch of MAGIECHEM® 817 and 830, conductive and dissipative, strengthened our MAGIEFLOOR™ ESD line range, consolidating our position in electrostatic discharge-sensitive environments.
Products launched:
Acquisition of new site and launch of MAGIECHEM SPORT™ line, dedicated to sports surfaces. Incorporation of MAGIECHEM® 321 in MAGIECHEM SPORT™ and MAGIECHEM BALCON™ systems, expanding solutions offered for exterior surfaces. Start of complex development of MAGIECHEM® 9002 - UV Resistant Less Yellowing Epoxy, an advance designed to establish a new standard in durability and UV resistance.
Products launched:
Start of AKUREX™, MAGIEROOF™ and ARGOS project development. Market launch of new high-performance epoxy primer, applicable on dry or 100% wet concrete (even directly on water), MAGIECHEM® 544, as well as launch of first AKUREX™ 100, 150 and 200. Q2: Market launch and first wholesale sales in USA of MAGIECHEM® 9002 to another manufacturer. R&D continues on this strategic project to reach ultimate goal: a 100% UV resistant, totally non-yellowing epoxy (ARGOS).
Products launched:
Continuous development of MAGIEFLOOR™, MAGIEROOF™, MAGIECHEM SPORT™, MAGIECHEM BALCON™, AKUREX™ lines, NANO lines (NANOSPARTIQUE™ and NANOPOXY) from ARGOS project, Confidential project (patent pending)™ and MAGIEKRETE™ concrete line. By 2030, MAGIECHEM® aims to significantly expand its portfolio with development of complete specialized adhesives line, AKUREX™ integration in automotive sector, and market launch of unique patented project already protected throughout North America and beginning deployment in Europe.
Products launched:
MAGIECHEM® aspires to consolidate its role as North American reference in polymer coatings, while exporting its expertise to new international markets.
"At MAGIECHEM®, stagnation is a cage we've never known. We move forward like the lion in the savanna: always moving, always conquering."
Specialized adhesives, AKUREX™ automotive, MAGIEKRETE™, advanced NANO, patented project protected North America and Europe
Franchise model based on patented system. US market penetration in LTL/FTL. Specialized industrial diversification.
Absolute reference in performance, R&D innovation and sustainable solutions. Every problem becomes the starting point for a new line.